Tags Case Studies Divya Tripathi 3 days ago The New Rules of Brand Visibility in AI Search A real-world AI Visibility case study exploring why AI platforms confidently recommend some skincare brands while using cautious language for others—and what this…
Tags SEO (Search Engine Optimization) Divya Tripathi 2 weeks ago What Is Entity SEO—And Why It’s the Foundation of Every GEO Strategy If AI can’t clearly identify your brand, it won’t recommend you. This guide breaks down how entity SEO works—and why it’s the foundation…
Tags AI Search Divya Tripathi 2 weeks ago 5 Things Founders Believe About AI Search That Are Quietly Costing Them Clients You’ve read about GEO. You’ve run a few searches. You may have even briefed your team. And yet one of these five beliefs…
Tags Generative Engine Optimization (GEO) Divya Tripathi 3 weeks ago ChatGPT, Perplexity & Google AI: How Each Platform Decides What to Recommend—And What It Means for Your Brand Only 11% of domains are cited across both ChatGPT and Perplexity. This guide breaks down how ChatGPT, Perplexity, and Google AI Overviews actually…
Tags AI Search 2 weeks ago 5 Things Founders Believe About AI Search That Are Quietly Costing Them Clients