OddScrew insights
Explore AI search, attribution and the path from discovery to pipeline.
Set up self-reported attribution in HubSpot to capture AI-influenced leads. Field wording, dropdown options, Data Agent automation, and reporting.
Your brand ranks on Google but doesn't exist on ChatGPT. That gap is AI visibility. Here's what it means for B2B, the three layers that determine whether AI recommends you, and how to check where your brand stands today.
AI is sending you customers and your analytics is crediting Google. Here's why, and a practical four-layer measurement framework — from visibility tracking to self-reported pipeline — for getting defensible, directional attribution.
Our AI Visibility Audit shows why Torry Harris is recognized by AI but inconsistently positioned, limiting category recommendations and discovery.
ChatGPT and Gemini correctly identify Web Host Pro's strengths in web hosting. Yet when buyers search for those exact solutions, AI recommends competitors. See what our SEO & GEO AI Visibility Audit uncovered and the steps needed to improve recommendation visibility.
Fembites scored highly for AI readiness, with strong technical foundations, reviews, and press coverage. Yet ChatGPT and Gemini rarely recommend the brand in category searches. See what our AI Visibility Audit uncovered and the steps needed to improve AI recommendation visibility.
Can a company be technically ready for AI search but still remain invisible to ChatGPT, Gemini, and Perplexity? In this first edition of our AI SEO & GEO Mini Audit Series, we analyze Stride, an AI-native software delivery platform that scored 72 for AI Readiness but only 36 for AI Visibility. The findings reveal a growing challenge for B2B SaaS brands: AI can't recommend a company it can't confidently identify. We break down the audit, prompt results, visibility gaps, and the practical steps needed to improve AI discoverability.
To understand AI search visibility, we tested ChatGPT, Gemini, and Perplexity for recommendation patterns. Four signals determine visibility. See what determines confident vs cautious AI language.
Learn how entity SEO helps AI understand, trust, and recommend your brand. Discover the signals that drive AI visibility and how to fix fragmented entity presence.
Strong SEO isn’t enough for AI search visibility. Learn the 5 common beliefs that keep brands invisible in AI answers—and what actually drives citation and recommendation.
Learn how ChatGPT, Perplexity, and Google AI Overviews choose what to recommend, and how to optimise your content for better AI visibility.
Not showing up in ChatGPT, Perplexity, or Google AI? Learn the 5 reasons brands stay invisible in AI search—and the exact strategies to fix it.
Is your brand visible in AI search? Learn how to run a GEO visibility audit across ChatGPT, Perplexity, and Google AI to identify gaps and improve visibility.
Traditional SEO, AEO, GEO, and AI SEO aren’t the same. Learn the key differences and what matters to stay visible in AI search.
Learn what Generative Engine Optimization (GEO) is and how brands improve AI visibility in ChatGPT, Perplexity, and Google AI Overviews.